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Joseph Suh
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Can you spot the product placement?
1 star|6 comments|July 16, 2008|1823 reads
 

A couple recently viral videos were rumored to be the work of ad agencies.  Can you guess which brands are being promoted in each of these?

 

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Daniel Beasley
 Daniel Beasley
July 16, 2008
The resolution's not all that great but it looks like Nike logos on the shoes in the basketball video and it looks like a Gatorade bottle at the ball girl's feet after she sits down. Seems like a lot of trouble for something so subtle.
Mike n Laura
 Mike n Laura
July 16, 2008
So is the ballgirl video a fake, just an ad?
Joseph Suh
 Joseph Suh
July 16, 2008

Yep, Pastor Dan.  Nike and Gatorade, respectively.

Mike - ballgirl video is definitely fake.  And the basketball one is probably fake as well - some of those bounces seem to defy physics!

I've heard brand managers and PR agencies pay hundreds of thousands for a 2-second product placement on TV shows and movies.  Considering the production costs of the videos above were relatively cheap, they got a lot of bang for their buck if those videos were really promotions in disguise.  The ballgirl video already has 1M views on Youtube!

Daniel Beasley
 Daniel Beasley
July 17, 2008
I can see the advantage to Nike but the Gatorade placement is a long way from E.T. eating Reese's Pieces.  Is there a standard way of determing if this worked in any given placement? 
Joseph Suh
 Joseph Suh
July 18, 2008

Yeah I doubt Gatorade has been selling more drinks after this.  Have you seen subservientchicken.com?  Millions of people went to the site, plenty of buzz, but no increase in chicken sales at Burger King. 

Daniel Beasley
 Daniel Beasley
July 18, 2008

That's just creepy...  What's up with BK these days?  Thanks to Brand Autopsy (Not OK BK) I ran acros Paul Williams' What Is Burger King Thinking?  I haven't been to BK since!