Generally, Innovation to me is the ability not only to conceptualize completely revolutionary ways to think of and execute ideas. But it's also the action of doing it. The gasoline engine became truly innovative when it actually became a reality.

 In regards to the Great Commission. Innovation happens when we not only understand the abstraction that evangelism today can't look like it did in the 70's; but when we're willing to let go of all the "tried and true" ways of doing things and are willing to do what's possibly unpopular to the christian establishmen, and simply focus on doing whatever is necessary to spread the name of Jesus.